Website optimization is the most important part of any online business or brand. Better optimization more user experience, more user traffic. To rank for local keywords, consider the following SEO services:

1. Google My Business Optimization: Ensure your Google My Business profile (GMB) is complete, accurate, regularly updated, and user review management. Following these steps your business appears in local search results and Google Maps better.

2. Local Keyword Research: Identify keywords that are relevant to your services area or city, such as "best tea shop in xyz."XYZ is a City. Use tools like Google Keyword Planner or Ahrefs to find the keywords result.

3. On-Page SEO: Ensure your on-page of the website is good otherwise Optimize your website’s Meta title tags, meta descriptions, heading tags and content with local keywords. Include your proper address, city or region in strategic places on your site.

4. Local Business Directories: Ensure your business name, address, and phone number are consistent across all online directories and local listings correctly.

5. Local Backlinks: Build backlinks from local websites, blogs, and news websites for better localization. These local backlinks can improve your website domain authority (DA and PA) and local rankings.

6. Customer Reviews: Encourage the satisfied customers to leave reviews on your Google My Business profile (GMB) and other review platforms. Good reviews boost the credibility and visibility of your GMB in local search results.

These SEO services or SEO tactics can help boost your visibility and rankings on local searches.